It has been a while since I made what I consider to be a “stupid” technology purchase.
That was, until last week when I made a classic mistake – purchasing an accessory from a new vendor to save a few dollars. While the website’s reviews were mixed, I took the chance and made the purchase anyway. The item arrived safely and on schedule, but no matter what I did, it would not sync with my computer. With no technical support and limited return options, it felt as if I was stuck with my purchase.
In the end, I decided to Request an Audit and was able to get some excellent technical support via online forums and social media, and finally got the device to sync properly. It took a small army, but eventually I was satisfied with my new purchase, since I do run my business from home (online).
The lesson? Never forget a few simple rules when purchasing your tech.
Know the Features You Need
Whether downloading a new App or purchasing a new mobile device for your mobile phone, since having a clear picture of the features and plan you need is important. Do you really need a watch that displays your entire family tree? Do you have to have a large amount of memory on that new laptop? Will you really use that new wand scanner? Take some time to evaluate what you currently use before picking up the latest gadget.
Blogs and social media can be an excellent way to keep track of what features you might need. Accessing Flipboard’s category for Technology gives you instant access to a variety of reviews and comments on recently released tech. Other websites, such as cNet.com can also provide reviews and important advice on the latest technologies.
Use Product Reviews Effectively
Popular online shopping networks such as Amazon can provide an array of user reviews. Just as you evaluate your genealogical resources, it can be important to carefully evaluate a review. Look specifically for those that present both pros and cons for a product. No product is entirely perfect, and it can be important to hear from other users before making the purchase. You should also be aware of fake endorsements or paid reviews that are often found on online shopping websites.
In today’s world of social media a tweet or status update can create a flood of useful comments and actual user experiences that might not readily appear in published reviews elsewhere. Never be afraid to ask for guidance within your own social network. Don’t forget about longstanding resources, such as Consumer Reports, for a more balanced review. Websites, such as Geek.com are also worth visiting, to find reviews outside of an online shopping experience.
Compare Before You Buy
Comparison shopping sites have become a popular part of purchasing items online. While sites like Amazon or Overstock might offer a lower price, the ability to bundle or add extended warranties and support might be more easily accessible through the manufacturer or another resource. That being said, great technology can be found across the web, from eBay to NewEgg, to other digital storefronts.
Besides price and warra
nties, ongoing customer support should also be a point of comparison when purchasing something new. With big box software stores disappearing, the ability to receive one-on-one support is diminishing. Instead, look for shopping outlets that provide easy, no-nonsense return policies, support via social media, chat, and email.
Many might dread the need to purchase or acquire new technology. Upgrades and compatibility issues are just a few of factors that cause a genealogist some angst when adding something new to their ‘tech bag.’ While the places (and the technology) we purchase have changed over the years these few fundamental pieces of advice still stand the test of time.